| 1: | Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do. |
| 2: | Work harder than anyone else and you will always benefit from the effort. |
| 3: | Get off the computer and connect with real people and culture. Life is visceral. |
| 4: | Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough. |
| 5: | Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know. |
| 6: | Being original is still king, especially in this tech-driven, group-grope world. |
| 7: | Try not to work for stupid people or you’ll soon become one of them. |
| 8: | Instinct and intuition are all-powerful. Learn to trust them. |
| 9: | The Golden Rule actually works. Do good. |
| 10: | If all else fails, No. 2 is the greatest competitive advantage of any career. |
February 27, 2011
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